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Swatch Watch Book for Collectors

If you are interested in any of these selections contact me

To purchase the Swatch Watch Book from my Amazon store click here

Swatch Watch Book

Swatch Watch Book

JULY 5,2010

Swatch watches became a collecting phenomenon in 1983. Two established Swiss watch companies merged to create the inexpensive colorful plastic Swatch watches, an idea promoted by Nicolas Hayek. He was hired to find a way to save the Swiss watch industry, whose watches were unable to compete with inexpensive Japanese timepieces. Twelve watches were introduced in 1983 and hundreds more followed, some special limited editions, some artist-designed, some made for special events. Swatch The Club is a website with information about the annual limited edition Swatch watches. These special watches were so popular in the early 1990s that shoppers waited in line to buy them the first day they were sold. But the fad faded and today most Swatch watches sold in stores are designed for everyday wear. Hayek died last week at age 82. He was still chairman of Swatch at the time of his death.
 
YOU CAN BUY ONE OF MY VERY COLLECTIBLE SWATCH  WATCH BOOKS IN MY AMAZON STORE AND CHEAPER THAN OTHER SELLERS ARE SELLING A USED COPY FOR. GREAT PICTURES ON EVERY PAGE.

To purchase the Swatch Watch Book from my Amazon store click here

Swatch Watch Book 2
Swatch Watch Book